Something brought you here.

You saw something on the Internet: maybe it was an article, a social media post, an ad, who knows.

But at this point, you probably have no idea who I am or what I do (except for my friends).

That’s why you’ll probably go to the next step.

At this step, people usually look around: „who’s this guy”, „what does he do?”. Then, most of them leave.

Why? For all sorts of reasons: they’re not in my target audience, they didn’t find anything interesting, maybe they’re in a hurry or, I don’t know… Mercury just went in retrograde?

Anyway, some people who are in my target audience jump to step#3 and #4.

The Internet is full of scams and „Nigerian Princes” who are eager to leave you a fabulous fortune.

That’s why even people who would be interested in my services, they don’t contact me straight away. They want to get to know a bit the person behind the keyboard.

That’s why some of them sign up for my newsletter before jumping to step #4.

You see, this is an oversimplified version of how content marketing works.

You create and promote content (i.e. information) on the Internet. This content attracts people who are interested in what you have to offer. So, now, they come to you instead of you chasing them with ads or offers.

Besides marketing consulting, this is what I do: I help companies create a content strategy to attract customers through content marketing.

Want to work together? Shoot me a message here.